Target Audience

I wasn't 100% sure who my target audience was going to be for the magazine, although I had a vague idea. So I asked a feir thoughts were, and generated a greater insight into different audiences. Initially I was going to create a magazine purely for Parents of the Students at the College, which would have included a formal font for all text I used, and I would have to be selective over what pictures I included in the Front Cover\Front page, to make certain I was sticking to the conventions for a college magazine. I only asked 10 people what they thought I should base my magazine on, and most of them camew people what the up with the idea of a college magazine for the students, rather than for the parents. This would mean I could follow different guidelines, which would appeal to the younger generations rather than the older. An example of this would be different style fonts, which I will go into detail later.

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I feel that although my magazine cover is designed to appeal to the younger generation, it is still something that Parents would read. The front cover of my magazine includes a picture of the bottom gates at Victoria College, with the slogan at the bottom of the cover ‘On the Road to Success’. Parents may find this clever as in the picture there is a road or path, leading up to the college. Which would make the magazine appeal to more than one audience.

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One of the ways in which, I tried to attract the younger generation is by using a certain style of font. Jersey Live is a music festival that is based in Jersey every year; it attracts thousands of people, with many of those people being, students and young people. The font that Jersey Live use in some of their publications (see below), and indeed on the tickets is very similar to what I have tried to do on my front cover. By going to ‘Layer’ on the top tool bar on Photoshop, then ‘Layer Style’, ‘Drop Shadow’. I could play around with it, to make it look similar to the popular font used in Jersey Live publishing. This is one technique I used to make students attracted to my front cover, hoping that they would identify the similarity to Jersey Live, which they all enjoy.

If you look at the Jersey Live font style, you will notice that I have tried to replicate that with my magazines title font.